Onex Group offers various Mircosoft IT solutions. Besides selling software, the company runs e-learning training. In 2017, it became the finalist of the Microsoft Partner of the Year.

Continuous development led the Onex Group to make a comprehensive rebranding. Our responsibilities included updating the logo, visual identification and website. An important determinant of the work was the coloration of the offered products and the preservation of technological and modern style.

We started working on the new logo from designing the signet. We simplified its form to the original version and added the color scheme on which the client wanted. We also strengthened the message by using courageous typography. Next we rounded the letter shapes to add modern character.

The next stage of the refresh was elements of visual identification. We decided to use large amount of white to highlight new sign. We used colorful parallelograms in different formations as a reference to the signet and dynamic development of the company. We also made a light typography for the modern effect.

The last task was the website. Client wanted to communicate his offer in legible and interesting way. We have proposed several concepts of projects and animation, the choice fell on a direction consistent with identification. Apart from static graphics, we also prepared animations for the developers team.