Nasha is a new interactive agency from Poznan. A company specializing in a variety of web and marketing projects.
As a young company Nasha turned to us with the need for comprehensive branding. The main idea of identification was interpersonal communication, which was supposed to show that the agency worked closely with their clients. The company was also heavily attached to the pink color, and the creations were to catch attention and stand out from the competition.
The first stage of the work was the logo design. After analyzing the signs of local competition, we came to the conclusion that the proposed pink color would work well in agency communications. After working on several directions, we proposed a concept using a handshake theme. The client liked the idea very much because he was referring to the main goal. We designed the signet as agreed and combined it with the name of the company, complementing the creation with expressive typography.
After logo creation, we started working on visual identification. We decided to create a key visual based on the designed motif. Then we combined it with pink color and implemented in every element. As a result, modern and eye catching materials have been created that support the agency's day-to-day operations.