Freshmail is a company specializing in email marketing. Since 2008, it provides a tool for personalized and multi-channel marketing communications. As an expert in the field, he organizes training throughout Poland and the popular conference - Mail My Day. In addition to the continuous development of the application, the company puts on a high level of customer service by employing the best email marketing communication specialists.

Continuous progress of the company on many levels makes Freshmail as a brand is constant move. Proof of that is the second refresh of the image we had the opportunity to carry out for this client. The changes were global and concerned the application interface, visual identity and webiste.

Having worked with the customer for the fifth year already, we knew that he was paying great attention to the consistency of communication at all levels. After updating the application interface, we started working on the website. Freshmail's website is an important and powerful element of branding, thanks to which company sells access to the tool and educates users in email marketing. In graphic design we also use the flat desgin. Our projects have been enriched with graphite and gray color, in accordance with the established direction. An important change was the use of a new geometric typography that matches with a lot of light in creations. We have also introduced new iconography and more photos to keep the company's unique atmosphere.

Freshmail is well aware that people are very important so they always care about their employer branding. We have designed two dedicated sites that show the core values of the company in interesting and unconventional way and encourage potential partners to work with Freshmail.

The key point of refreshing website was responsiveness. We took care of that and adapted every layout for mobile devices.