Freshmail is a company specializing in email marketing. Since 2008, it provides a tool for personalized and multi-channel marketing communications. As an expert in the field, he organizes training throughout Poland and the popular conference - Mail My Day. In addition to the continuous development of the application, the company puts on a high level of customer service by employing the best email marketing communication specialists.

Continuous progress of the company on many levels makes Freshmail as a brand is constant move. Proof of that is the second refresh of the image we had the opportunity to carry out for this client. The changes were global and concerned the application interface, visual identity and webiste.

The first step was to update the application interface. Client mainly wanted layouts to keep up to date with trends and adjust tool to mobile devices. In the designs we left the bulges and shadows and use flat design. We modified the iconography, getting rid of the filled shapes in favor of outlines. Panel colors have also changed. We introduced graphite color to the main navigation, better highlighting it. Gray background color and white apples, properly order large amounts of content - the above changes we applied to all application screens. For the implementation we have developed the Developer Interface Guide, where we describe key elements.