Freshmail is a company specializing in email marketing. Since 2008, it provides a tool for personalized and multi-channel marketing communications. As an expert in the field, he organizes training throughout Poland and the popular conference - Mail My Day. In addition to the continuous development of the application, the company puts on a high level of customer service by employing the best email marketing communication specialists.

Continuous progress of the company on many levels makes Freshmail as a brand is constant move. Proof of that is the second refresh of the image we had the opportunity to carry out for this client. The changes were global and concerned the application interface, visual identity and webiste.

The last step in the refresh process was visual identification. Green remained the leading color and graphite with gray as complementary colors. The main typography was changed on all materials. We have also updated the brandbook where we have incorporated new communication guidelines.

We also refreshed the customer promotional folder. The format changed and amount of information. We designed the graphic design according to the new direction by adding more light on pages, updating typography and colors.

As a specialist in email marketing Freshmail publishes an industry report. Due to the image changes, we were asked to prepare the graphic designs. The report was to be an interactive document that would present a variety of content in an accessible way. We started with the key screens where the combination of text and graphics was important. Then we designed the charts according to the new style. We've added side navigation to the report, which allows you to navigate to a specific page from anywhere in the report.