Freshform is a fast and easy-to-use application that allows companies to collect e-mail addresses of their customers even without an internet connection. The application has an intuitive wizard, so that the company can create an individual form or to support with templates.

The originator of the application is Freshmail, who invited us for a full graphical design of the project. Our task was to design the logo and apllication interface as well as the website. The main objective of the customer was to maintain the consistency of the graphic layer with Freshmail's visual identity.

Design began with the creation of the logo. We rebuilt Freshmail's signet by getting rid of the envelope in the middle and placed a symbolic reference to the form field. When choosing colors we presented some suggestions and together with the client we decided on turquoise color.

In the remainder of the work we have dealt with the interface deisign. Application ment to be easy and intuitive to allow users to quickly create the form. We have limited the number of key screens to make the wizard path more accessible. Personalization features were collected in one place and presented with the appearance of the apples. In addition, we used Freshmail's yellow to communicate the main actions.

The final task of the job was landing page. Layout had a clear and interesting way of visualizing the effect of Freshform. Based on concrete examples we have demonstrated the possible use of the application as well as the rich customization possibilities.