Ael is a start-up that is used to search for properties in the secondary and primary markets. The platform using points on the map to presents search results. This innovative approach allows users to concentrate their search within your chosen location, which is a frequent visitor criterion. The service also assists users in organizing the necessary formalities. An interactive wizard shows them what documents are needed at each stage of property purchase or sale.

Ael came to us with the need for comprehensive graphical support of the entire platform. Our task was to design visual identification, application interface, and website. The customer had a ready-made logo idea and a chosen color. He wanted minimalist and modern design, reflecting an innovative approach to the application.

While designing identification, we focused on all the expectations of the client. We decided to put logo on the left edge and create its contract extension by adding a thin rectangle at the right edge. The result was a space where we could fit information. For a consistent we adapted the created motif for all elements of identification. We have also designed a brand book in which we have gathered guidelines for using the logo.

The next task was the graphical interface of the platform interface. The main challenge was to keep the composition transparent becasue of the map that was central point of application. By checking several solutions, we have come to the conclusion that placing functionality in the side panels would be most ergonomic. Each of them can be collapsed at any time, giving easy access to the search results shown on the map. Also in the interface design we have included the main graphic theme of identification.

The last step was to design a website. Layouts should be consistent with the rest of the material, intuitively directing the user to the application, and communicate legibly the main advantages of the platform. At the top of the site, we have designed a large search form with basic options, below with an icon, showing the most important benefits for sellers and buyers.